This is an actual ad. I feel like if your job is marketing director for Natty Light, you just kinda sit this one out. “Welcome home, solider. You’ve put your life on the line, survived constant danger, seen the face of war… you’ve lived in a foreign country for months or years at a time, away from your friends and family. You may have been seriously injured, lost friends, and perhaps will have long lasting physical, psychological, and life altering traumatic effects as a result of serving in the armed forces. To you… we raise a beer that retails for 30 cents a can and tastes like burning raccoon hair.”

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